What is White Monday?
At minimalisma we always try to operate in an environmentally mindful way. Making ethical choices is a huge part of operating within the fashion industry. Our mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. By promoting our idea of quality over quantity, we try to fight the popularity of fast fashion, and the negative impact that this industry has left on our planet.
White Monday is an initiative that was started in Sweden in 2017. Taking place the Monday before Black Friday, It can be seen as the antidote to Black Friday. While it isn’t against consumerism as a whole, it does promote the idea of reducing waste caused by consumerism, by encouraging conscious consumption. In support of this day, we have a little surprise in store for you.