Forests have great magic for me and are among my favourite places of inspiration. The kindness of trees, combined with my carefree childhood memories in the woods, has inspired our ‘Be-Kind’ collection. Our Nordic rooted brand captures purely natural qualities, exudes our love of nature and promises soft, timeless essentials. The range of colours reflects earthy tones from trees to leaves combined with different hues from the sky.

View The Full Collection Here

Colours reflect small muddy feet and sparkling eyes after a day well spent under the soft tree leaves. Tones are earthly ranging from amber brown to a golden rooibos. Foam and blue mirror the colour range seen through the leaves of the forest when looking towards the sun on the clear blue sky. Nuances of rose echo the soft sunset.

We design our clothing with purely natural qualities because we strive to protect our little ones’ sensitive skin. Yet some children’s skin requires more care than others, especially when it comes to such conditions as atopic dermatitis. Our NEA fabric uses a patented technology and consists of 98% cotton and 2% silver coated fibre. This type of fabric is scientifically proven to have a soothing effect on people with atopic dermatitis.